We partnered with IGN to build a smarter ad strategy that focused on optimizing ads for each device separately. This helped us to show the right ads in the right format, depending on the user’s device type.

As the Increase Rev team analyzed the site’s performance data, we discovered that a huge portion of the website’s traffic came from the comics section, which wasn’t being fully monetized to its potential and was overlooked by previous ad partners. Recognizing this opportunity, we brought in related advertisers and aggressively pursued direct deals tailored to that section. These targeted efforts helped secure higher CPMs and stronger engagement.

To keep things running smoothly, we assigned a Dedicated Account Manager who held weekly calls with the IGN team to review performance, share insights, and implement new optimizations. This included doing daily checks on ad performance, adjusting strategies in real time, and optimizing to make sure revenue stayed strong.